Quick answer

beehiiv starts at $0. On the monthly screen we captured, Scale started at $49 per month and Max at $109 per month. Launch is a real starting plan; the practical upgrade trigger is access to monetization and automations, not sending volume.

Launch$0 / month
Scale$49 / month
Max$109 / month
Billing viewMonthly

Best for: Newsletter-first creators who want publishing, a website, and growth tools in one product.

Think twice if: You mainly need sophisticated behavioral automation or a conventional drag-and-drop marketing suite.

Key limit: Scale and Max pricing varies with subscriber count; the screenshot is a point-in-time starting-price view.

Explore beehiiv on its official site

Link disclosure: We may earn a commission if you sign up or upgrade through this link. This commercial relationship does not determine our assessment.

01

The price snapshot

The monthly comparison screen presents four tiers. Launch is free for up to 2,500 subscribers. Scale and Max are paid tiers, while Enterprise uses custom pricing.

Do not compare the headline price alone. The important question is which capability makes you upgrade and how the price changes as your audience grows.

PlanCaptured monthly priceWhat changes the decision
Launch$0Core publishing, website, unlimited email sends
Scale$49 starting priceEmail automations, monetization and deeper analytics
Max$109 starting priceBrand removal, more publications and priority support
EnterpriseCustomCustom limits and managed support
02

What the pricing screen actually shows

This capture is used here because it answers the pricing question directly. It is not used as decoration on the homepage.

EvidenceWhat did beehiiv list for each monthly plan?
beehiiv monthly pricing comparison showing Launch, Scale, Max, and Enterprise columns
Monthly plan comparison. Prices and feature lists can change; verify the official page before subscribing. English UI · supplied capture reviewed Sep 6, 2026.
03

The upgrade triggers that matter

  • Stay on Launch while the publication, website, and basic analytics cover the job.
  • Consider Scale when monetization, automations, surveys, webhooks, or human support become operational requirements.
  • Consider Max only when brand removal, multiple publications, larger teams, or its advanced delivery options justify the step up.

Decision notePricing is subscriber-dependent. Re-run the official calculator with your actual list size before choosing a paid plan.

04

Pros and limitations

What works

  • A usable $0 starting tier
  • Unlimited sends are listed on Launch
  • Clear feature separation between tiers

What to watch

  • Paid pricing rises with subscriber count
  • Automations sit behind Scale
  • Some advanced branding and support features require Max
05

Who this route fits—and who should skip it

Good fit

You publish a newsletter and want its website in the same system

You can begin on Launch and upgrade only after a clear trigger

You value native creator monetization tools

Probably not

You need deep ecommerce lifecycle automation now

You want a fixed paid price regardless of list growth

You need phone or live-chat support as a baseline requirement

Sources and scope

Assessment of English UI captures supplied for this project, reviewed on September 6, 2026. A visible control establishes interface availability, not completed end-to-end performance. Screenshots were reviewed for visible names, email addresses, account identifiers, domains, and other account-specific information before use.

Editorial scope: no purchase, live campaign send, payment setup, domain publication, or external posting was performed for this guide.